First-ever Research Project
2026 Global Tour Guide & Tour Leader Survey
For the first time in the tour & activity industry, we are launching a research project to begin to understand the role of the tour guide & tour leader as the career is practiced around the world.
The results will be shared online and launched at TripCon 2026 global tour guide conference.
We ARE tellING the global story of professional tour guides.
We believe the profession of tour guiding and tour leading are the most important part of a travel experience. We are the industry's face, and the most knowledgeable and immediate part of the whole travel experience.
And yet very little is known about the global shape of tour guiding. How do we earn our living? How many of us are full-time? How do we feel
As so TripSchool and its partners are launching the Global Guide Index, a new, annual research project to track the state of guiding around the world, in all its guises.
No one has ever told the complete story of the tour guide profession.
professional-grade research
Open source data for the whole industry.
let's put a spotlight on guiding.
Partners
Our Fielding Partners
We are conducting this research with any global partner who has an audience of tour guides and/or tour directors/leaders. If you support this research we'll promote your organization!
Add Your Company
Take the survey now.
5 minutes of your time, and you'll get the results emailed to you when they're ready.