Talk Description
The group travel industry is facing transformational challenges that have accelerated during covid-19. What will large group escorted travel look like in the future? How are tour operators coping with the new generations of travelers, who have different travel expectations? Join us for a frank discussion between one of the industry’s oldest players, Globus, and Jeff Gayduk, publisher of Leisure Group Travel magazine.
Recording from September 30, 2020
Panelists
Steve Born is Chief Marketing Officer for Group Voyagers, the company that markets and sells the Globus family of brands (Globus, Cosmos, Monograms and Avalon Waterways) worldwide. Born began his marketing career outside the travel industry more than 30 years ago, and for the past 20 of them, has been responsible for guiding all marketing and call center initiatives for the Globus family. He spends his days bringing consumers the experience of travel–one of his true passions–and he could not be happier. A self-proclaimed people person, Born thrives on the daily interactions he has with travel industry colleagues, as well as with his staff–a group of individuals he fondly compares to NASA engineers; a team which now extends worldwide to global markets. With the help of this “rocket science” crew, Born has helped grow the Globus family from two to four brands, including the introduction of Monograms and Avalon Waterways.
Jeff Gayduk is the President and Publisher of Premier Travel Media, which he founded in 1999 after noticing a lack of publishers that could serve the immense amount of changes happening in the group travel industry. Prior to PTM, he spent a decade in the travel industry (stints include a cruise line, travel agency consortia, international tour operator and an inbound tour business), Today, Jeff still drives the team to set a higher standard for engaging content that serves the group travel market.
